Joseph Mendoza
Founder
Martin Lain Noufer
Co-founder
W. Anthony Rice
Co-founder
Paul Gleason
CFO
Dana Smith
VP of Marketing
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W. Anthony Rice
Executive VP of Development / Co-Founder
Anthony is a graduate of Cal Poly in San Luis Obispo California where he earned a degree in Art and Design. While there, Anthony studied under renowned Life Magazine photographer Mark Kauffman, he earned a gallery show of his photography and wrote and directed his first film. He went on to work in photography and cinematography in northern California and Los Angeles where he amassed credits on numerous commercials, music videos and films. He then launched his production company, Arena Films, Inc., and produced and directed several commercial and music video projects. Since 2000 his company produced over 60 broadcast commercials for clients in Sacramento and San Francisco including NBC 3, WB58, KRON4 News, UPS Advertising, WB Campaigns.
Anthony has written several short screenplays and recently completed his third feature length screenplay. Anthony relies on his experience as a production professional and his dedication to creativity to help bring iLine's vision to life.
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